
What should a brand do when a shopper abandons their cart but the company still wants the sale? The most beneficial thing is to send the customer an email with a discount pertaining to the Intel Core i5 3470 3.2GHz Quad-Core CPU Processor 6M 77W LGA 1155 in the basket. The second most effective thing is usually to send an email without a price cut. That raises the question of how flexible do you want to be with regards to your price? How important is it to have price integrity and will buyers get trained to let a cart sit until you send them an email giving a discount? Those are hard questions involving key technique questions. So often it is attracting to do what you have to do to obtain the next sale but quite often that comes at the expense of future growth....More
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